Meet Doug Watsabaugh

CEO / Author / Business Coach


Down to earth, skilled, and ready!

Doug understands how to meet your unique performance challenges.

Senior Partner

Doug values being a “regular person,” with his feet on the ground and head in the realities of the daily challenges his clients face. It’s his heart for and his experience helping clients in difficult situations that set Doug apart from other sales performance and leadership development consultants.

His knowledge of experiential learning and his skill at designing change processes and learning events have enabled him to measurably improve the lives of thousands of individuals and hundreds of organizations in various industries: financial services, manufacturing, medical devices, consumer goods, and technology.

Before starting his own business, Doug served as the Director of Operations for a national training institute, he was the Manager of Organizational Development for a major chemical company, and Doug coordinated worldwide training and organization development for the world’s third largest toy company.

He was also a partner in Performance & Human Development LLC, a California-based company that published high-involvement experiential activities, surveys and instruments, interactive training modules, papers and multimedia presentations.

Doug has co-authored two books with John E. Jones, Ph.D., and William L. Bearley, Ed. D.: The New Fieldbook for Trainers published by HRD Press and Lakewood Publishing, and The OUS Quality Item Pool, which is about organizational survey items that measure Baldrige criteria.

He is a member of the American Society for Training and Development (ASTD), the Minnesota Quality Council and The National Organization Development Network.

Doug’s father taught him the value of hard work, and it paid dividends: He funded his college education playing guitar and singing with a rock ‘n’ roll band, experiencing a close call with fame when he played bass in concert with Chuck Berry. Not bad for a guy who admits to being “a bit shy.”

While Doug’s guitar remains a source of enjoyment, it pales in comparison to his “number one joy and priority – his family.”

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